Carpe Diem is helping international sportswear company New Balance celebrate 30 years of manufacturing in the UK with a new online campaign: http://www.winwithnb.co.uk/
Carpe Diem is helping international sportswear company New Balance celebrate 30 years of manufacturing in the UK with a new online campaign: http://www.winwithnb.co.uk/ The campaign centres around a new website www.winwithnb.co.uk where visitors are given the chance to win a Union Jack-inspired Mini, an iconic prize to mark 30 years of domestic manufacturing by the world famous brand.New Balance has been manufacturing sports shoes in the Cumbrian town of Flimby since 1982 and currently employs 210 staff there, producing 28,000 pairs of shoes every week. It has been a huge success story, having originally opened with just 40 employees. And against the current trend, which sees many sportswear brands move manufacturing overseas, New Balance has remained committed to Flimby. The 30 year celebration highlights the company’s long relationship with the town.Carpe Diem managing director Bill Carr said: “New Balance has a unique relationship with the UK. It produces millions of products here every year, many of which are then exported to Europe and across the world. The new campaign celebrates that relationship.” As well as marking the 30 year anniversary, the campaign specifically supports the New Balance 1080 v2 running shoe, one of the brand’s current flagship products. The new website developed by Carpe Diem includes product information and an interactive map of New Balance retailers where the 1080 v2 is available across the UK. In a specialist retailer-only area on the site, individual stores and shop floor staff can update their own sales figures every week to keep a running total of sales across the country. The top performing stores sales staff can win prizes based on their performance. Carpe Diem has a growing reputation for providing online marketing campaigns for leading sportswear brands. The current New Balance campaign follows others the agency has completed for well-known sports and fashion brands such as ASICS and Onitsuka Tiger.