STAN gets dirty with new Hoover viral campaign

Manchester based communication agency STAN launches a new microsite for Hoover as part of a viral campaign for Hoover's new range of Dynamic 10+ washing machines. The website, www.getdirtywithhoover.com, features Hoover's new viral video in which people make themselves dirty and strip off on their way to a house party. Demonstrating the fun in getting dirty to get clean the campaign includes banner advertising and a website where visitors can share photos of themselves getting dirty and even win a new washing machine. "Often viral videos play for laughs without creating a real connection to the product they're selling. Smiles make sense," said Stephen Greene, Digital Director at STAN. "The microsite is a showcase for the video, the fun in getting dirty, but it also offers serious product detail." The Hoover Dynamic 10+ is the first standard-sized washing machine with a 10kg capacity. It has an A+ energy efficiency rating, but it still fits comfortably under the kitchen counter. http://www.getdirtywithhoover.com/>>

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