Asda revisits Matmi for promotional summer advergame with a social media twist

“Make A Save” was released today to celebrate the World Cup, and highlights Asda’s unrivalled commitment to continually lowering prices and saving customers money every day. 

The game will be seeded with leading social and game networks, and includes a Facebook Connect link to boost the  its viral spread. Trevor Field, head of marketing for digital and financial services at Asda, said the supermarket was keen to use a variety of communications channels to reach its consumers: “We wanted the game to be fun and interactive. With more and more people playing games online and sharing information on social networks, ‘Make A Save’ seemed the perfect way to strike a chord with customers and get them involved in sport over the summer.

Matmi’s track record made them the obvious choice.” MD at Matmi, Jeff Coghlan, has high hopes for the game’s success:  “We’ve included a lot of different elements so that'Make A Save' encourages extended play times and high return rates.”

The “Make A Save” game includes links through to Asda’s UK website featuring its “Love The Game” campaign which is also running in-store.

About Make A Save: http://asda.makeasave.com /

As the goalkeeper in ‘Make A Save’, players face five football strikers, each intent on landing their shot in the net.  The object of the game is to save at least three of the five shots over seven increasingly challenging levels, scoring points for each save and valuable multipliers for consecutive saves

Successfully completing each level, goalies celebrate with the Asda “tapping bottom” move, and can post their score to their Facebook page and challenge their friends to play.  Billboards show players’ scores, saves and misses throughout, and display offers from Asda which the company will be able to update regularly in-game.

About Matmi

Matmi specialises in branded entertainment and is a guiding light in the ever-changing landscape of digital marketing.We offer client proven, highly effective and cutting edge digital marketing strategies and tactics. Socialisation and engagement are the new genre of online advertising and our clients in this field include Asda, Cancer Research, Comic Relief, EMI Music (Gorillaz, Lily Allen, Iron Maiden), ITV and Vimto Soft Drinks.

Find us at www.matmi.com     For more information, please contact: Jeff Coghlan, Matmi, 07921 620499 / jeff@matmi.com Penny Lines, 07932 158845 / penny@matmi.com

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