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Harnessing customer obsession to fuel growth - bp’s digital innovation journey

This event has now ended.
6 October 2021

Thoughtworks and Amazon Web Services bring you an exclusive digital innovation webinar series focused on stories of customer obsessed invention and reinvention, told by business leaders across the globe. Win in the digital future by learning how to build resilient innovation engines, assess your agility and responsiveness, adapt to your customers current and changing needs.


bp set out on their innovation journey to respond to tectonic shifts in the marketplace by reinventing how they engaged with consumers. By keeping customers at the center, bp focused attention on delivering lifetime value propositions and built upon a holistic approach across product and service development. This enabled them to accelerate time to value, deliver at scale and support the needs of their customers.


Join us for a 60-minute fireside chat with Des Johnson, Vice President of Customer Experience & Digital Product Delivery and Andre Holz, Global Product Digital Manager at bp outlining their transformational journey. The session will provide an opportunity to reflect on where you are on your journey and discover options for accelerating your path to customer centric innovation.

Please note that this event is exclusively for C-level executives, VPs, Directors and Heads of Department whose responsibilities include: digital transformation, digital platform and automation, data analytics, change management, innovation, product, user experience, strategy and technology.

6 October 2021

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