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  • Email Marketing and Mailchimp Training

Event Details


  • Start Date:27th March 2017
  • Start Time:09:00 am
  • End Date:27th March 2017
  • End Time:13:00 pm
  • Location:231 DEANSGATE, MANCHESTER, M3 4EN
  • Book now

Email Marketing and Mailchimp Training

 

In recent years social media has added a diverse number of marketing opportunities for  businesses to cover – including Facebook pages, tweeting and sponsored ads on LinkedIn. In this time, many companies have forgotten or overlooked email marketing and some have discounted it as being outdated. That perception is wrong – it is still a valuable marketing tool that you should take advantage of.

 

 

Email marketing is extremely cost effective and gives you a way to stay in contact with existing or lapsed customers in a personal manner, as well as reaching out to potential new ones too.

Using an email list in a targeted, focused manner is one of the most powerful marketing activities your business could undertake. In our email marketing and Mail Chimp training we will look at the hugely popular (and free) email marketing platform – but the wider marketing techniques will be applicable to other platforms such as Campaign Monitor, Get Response, Constant Contact, Dotmailer and SendGrid.

This practical session will walk you through the basics of email marketing; help you formulate an
email marketing strategy, and create effective marketing campaigns.

* Multiple dates are available for bookings.

Who should attend ?

Marketing Professionals, Directors

What will you learn?

Creating your email marketing strategy

What is the value of an email address?

Growing your contact database

What is the lifetime-value of your customer?

Responsive lifecycle marketing – behaviours and triggers to use in your campaign

Lifecycle marketing – triggers and behavioural targeting, content and contact strategy

Designing mobile friendly email campaigns with no technical skills with mailchimp

Integrating email with social media

A/B testing and optimising your email campaigns

Using your own data to develop your campaigns

Measuring email marketing effectiveness with Google Analytics

Creating email marketing strategy

TESTIMONIALS   

| Emma Woodward, Marketing Assistant, IOP Publishing

Really enjoyed the course. Relevant content and engaging speaker.

| Paul Sochaczewski, Writer and Coach

Prabhat setup a workshop and taught me how to use MailChimp, which had been a big challenge to me previously. He was professional, thorough and attentive to make sure I got what I needed from the session.

Register here >>>

For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to [email protected] or you can call +44 (0) 0161 3272 923 or +44 (0) 7518839629

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 Organised by Online Seller UK in Partnership with We Are Digitl

Are you looking for onsite training for yourself or your team? Checkout our Full Digital Marketing & eCommerce Training Guide and simply get in touch and we will schedule a date for you.