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  • Google PPC for eCommerce /Google Shopping Training Course

Event Details

  • Start Date:17th September 2018
  • Start Time:09:00 am
  • End Date:17th September 2018
  • End Time:13:00 pm
  • Location:Innospace, The Shed, Manchester Metropolitan University, Chester Street , M1 5GD
  • Book now

Google PPC for eCommerce /Google Shopping Training Course

Even if you’ve never heard of Google Shopping before – you’ve almost certainly seen it in action! Just try searching Google for specific product or brand names and an array of pictures, prices and merchants will appear – right at the top of the search results


When people are interested in buying products online, they usually turn to Google to research the products and prices available. Using Google Shopping your products can also be on display and
with easy access to potential customers.

Google Shopping campaigns streamline how you manage your listed products and pay per click ads, report on your performance, and find opportunities to increase traffic to your website.

** Multiple dates are available for bookings.


Who is this workshop suited to?

Retailers, Digital Marketers, Managers   

This workshop covers:     

  • How do Google Shopping Ads work?

  • Google Shopping vs Google Adwords

  • How to identify the return on investment (ROI)

  • Identifying Google product feed guidelines & managing your data effectively

  • Using Google Merchant Centre effectively

  • Using custom rules in Google Merchant Centre

  • Setting up the first Google Shopping campaign

  • Setting up multiple Google Shopping campaigns

  • Optimising Shopping Ads for better results

  • Remarketing your website visitors

  • How to use Google Analytics and Google Adwords together to drive success

  • Benefits of 3rd party feed management tools

  • Creating merchant promotions

  • Choosing the right Product reviews

  • Google shopping optimisation

  • Creating progressive Google Shopping growth plan 


| Idris, Fashion City UK

I was given the knowledge required to set up my shopping campaign.  After implementation of his advice I have had a few sales. After support was excellent and would  definitely recommend using Prabhat for AdWords.

| Emma-Cath Charles, Inngot

I found his presentation to be informative and helpful. Not only was Prabhat able to provide a wonderful insight into adwords, but he also assisted me with a specific issue that I was having with Adwords at the time, which was somewhat more complicated than standard technical issues. Upon leaving the workshop, I felt suitably armed with excellent actionable insights that I could bring to meetings and create further action plans for the company.

| Andrea Omar, Medi UK (Lifestyle) Ltd

At the start of the training session I had little knowledge or understanding of the PPC project that my company has embarked upon with Google Ads. With Prabhat’s clear explanation and overview (tailored to my knowledge level) he adeptly walked me through the tools and mechanics of a PPC ad campaign. Although there is so much more to get to grips with in the coming weeks and months, Prabhat shared insights and knowledge to put me on the right road for this project, along with some great suggestions for continuous learning. I felt I could ask even the most basic of questions at any time.

Register here >>>

For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to [email protected] or you can call +44 (0) 161 3272 923


 Are you looking for onsite training for yourself or your team? Check out our Full Digital Marketing & eCommerce Training Guide and simply get in touch and we will schedule a date for you.