Content Manager / Lead

Custard Online Marketing - Manchester

Full-time (Permanent)
£25,000 - £30,000
Published on
31 March 2021
31 May 2021

At a glance, this role involves:

  • Working on content strategy for all client accounts, across a blend of organic, paid & social
  • Managing two direct reports, including reviewing and editing output
  • Delivering various high level content-related services, such as audits and gap analyses
  • Producing content as necessary to regulate team workload
  • Being a good egg

Starting salary: £25k-30k depending on experience

Responsibilities in more detail:

  • Being principally responsible for the delivery of text-based content at Custard, including:
    1. Using data and personal experience to decide upon the most worthwhile content-related activity for each individual campaign
    2. Performing content audits and keyword research
    3. Overseeing site restructures
    4. Writing and editing on-page copy
    5. Devising strategies for addressing issues such as keyword cannibalisation, low quality scores, duplicate content issues, and gaps in keyword coverage
    6. Planning content roadmaps and prioritising your team’s activity
    7. Adjusting your approach to deliver increased ROI in the shortest possible timeframe
  • Leading and managing the content team, currently consisting of two content executives
  • Devising and executing innovative content strategies for a range of clients, both individually and with other members of the team
  • Planning and forecasting for clients and as part of the new business process
  • Participating in client calls and meetings, including new business meetings
  • Working closely with Custard’s account managers to produce meaningful client reports and deliver commercially-focused advice on how to improve performance
  • Helping to build the content team at Custard by training and mentoring junior team members and assisting the senior management team with recruitment of additional staff to the content team
  • Assisting with the development of Custard’s public image as digital marketing thought-leaders by writing for our blog, contributing to our social media profiles, and attending industry events such as BrightonSEO and SearchLeeds
  • Keeping abreast of best practice, disseminating information about emerging tools and techniques to other staff and clients


  • You must have a thorough understanding of current organic search best practice with regards to content.
  • Similar experience of content production in paid search and/or paid social is highly desirable, but is not essential.
  • At least 3 years in a dedicated SEO-focused content role, with evidence of your involvement in complex projects such as restructures of large sites, site migrations, development of successful campaign strategies etc. from a content perspective
  • Excellent written and spoken English skills. The content produced directly by you and by other members of the content team is expected to be client-ready – consequently you will need a strong grasp of spelling and grammar, as well as meticulous attention to detail
  • Strong Excel and data analysis skills

 What we can offer you:

  • An interesting and varied role with a high degree of autonomy and potential for significant personal growth
  • The opportunity to shape and mould our content offering as you see fit
  • A fun working environment with regular socials & activities, flexible working and a relaxed dress code, working with liberal, like-minded individuals who love what they do
  • A competitive salary, with company pension contribution in addition
  • 24 days paid leave from starting (plus bank holidays) with  1 additional day of leave for each year worked up to a maximum of 30 days.
  • Access to staff profit share scheme once you pass your probation

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