Content Designer

Content designers help people find out what they need to know, and do what they need to do, as simply and quickly as possible. It’s very challenging and very rewarding work for content designers who care about improving people’s lives.

The core purpose of our content designers is to focus on user needs:

• to make complex information and processes easy to understand and follow, and

• to help the government achieve the intended outcomes of its policies

Job description

What you’ll do as a Content Designer

Content designers meet users’ needs with content. They help people complete essential tasks.

A content designer is responsible for creating, updating and reviewing content for end-to-end user journeys. They make sure the most appropriate content is shown to users in the right place and in the right format.

A content designer is comfortable using evidence, data and research to make the right content decisions. They make sure users' goals are met and that a service or other product meets policy intent.

A content designer can work within a multidisciplinary team across digital and non-digital channels. They contribute to and use style guides and design patterns to produce consistent content.

Putting users' needs at the heart of their work, a content designer makes people's interactions as simple and speedy as possible.

What you’ll do as a Senior Content Designer

Senior content designer is an experienced practitioner who can take a high-level view of how a user's content journey maps to business processes.

They develop content strategy and solutions for complex services and other products working with digital and non-digital content.

A senior content designer maps and writes user stories and is responsible for content quality, including reviewing the work of others. They mentor content designers and may also manage small teams.

They lead on cross-government content projects and engage with the wider government content community.

If you would like to learn more about the role, please contact felicity.smith@dwp.gov.uk.