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Marketing Analyst

MediaCom Manchester -

Full-time (Permanent)
Published on
16 February 2022

Brief Description

Your work may span a range of different data sources and types – from channel level decision-making through MMM application to media platform data including DSP’s and Mediacom proprietary tools to client 1st party data including CRM, site analytics and sales data. This is a great role for a curious mind who loves to use data to story-tell and drive impact!

The Role Objective 

Your key objective will be to support our clients and planning teams in collating and analysing a wide range of data sources to provide valuable insights into the business. These insights will be used to shape our media, marketing and product strategies, as well as drive strategic decisions based on business, campaign and audience objectives, for example, audience retention and acquisition.  

You will take a leading role in identifying and processing data and connecting trends across both offline and online data sources including first-party data. You will be able to work with the core planning team to identify the key take-outs and actions across data sets and ensure that they are applied back into the campaign planning and delivery process. You will be able to build positive and collaborative relationships with internal and external stakeholders to build presentations that address key business challenges.  

Key areas this role will cover:

Business level Analytics/ Solutions– Working with clients to understand their core business-level challenges and help identify appropriate solutions within the Systems Intelligence range of services. You will work with area specialists within the Systems Intelligence, Google Marketing Practice and client-side teams to build out solutions to answer over-arching business questions and use your client-specific knowledge to shape bespoke proposals that reflect the business need. You will be a key connective driver to deliver solutions that may span across teams and specialisms.

Audience Insight – one of our key functions within Systems Intelligence is Audience Discovery and Understanding. Using data from both internal and external sources you will take the lead in building the view of Audience for your clients and ensuring key insights are fed back into the planning process. You will build an understanding of the connection between media planning, data and technology set up in fuelling our understanding of Audience and be a key voice in shaping the approach across teams.

Measurement Approach- You will be delivering and evolving bespoke measurement frameworks for clients. Working with the client and planning teams to identify key measurement questions and  with the wider teams including Attribution intelligence, Google Marketing Practice and Channel specialists to formulate the measurement approach/ set up and learning plan. The measurement view may span business level approaches such as Market Mix Modelling, campaign level measurement such as Brand studies and channel level measurement e.g. reach and frequency, engagement KPIs or performance KPIs. You will strive to connect the view across measurement layers and understand the relationship between media metrics and overall business outcomes.  You will grow your knowledge of digital ecosystems to understand the challenges of the measurement landscape and rationalise decisions accordingly. You will use these measurement frameworks to help understand the dynamics within our media campaigns and how those campaigns may be contributing to fulfilling the business objectives.

Essential Skills, Knowledge and Experience

  • 3+ years experience in the media industry – knowledge of digital channels/metrics and analytics would be an advantage, but this role will offer the opportunity to upskill in this area working with Audience Intelligence, Channel specialists and Google Marketing Practice teams.
  • Marketing or analytical interest – you may be a media-savvy analyst or a very analytically focused media planner   
  • Essential: The ability to convert analysis into real-world actionable solutions 
  • Pro-active approach to developing innovative/best practice analytical techniques 
  • Strong client-facing skills, with the ability to explain complex analysis clearly and simply 
  • Excellent knowledge of Excel and PowerPoint 
  • Ambitious, determined, creative and self-motivated  
  • A multi-disciplinary skill set. Deep knowledge of at least one and a good knowledge of the other following areas: Digital platforms and associated data, overall digital infrastructure, data/audience strategy, media measurement and market research  

Desirable Experience or Skills 

  • Dashboarding & data visualisation
  • Media and marketing knowledge across all channels 

About MediaCom

MediaCom is “The Content + Connections Agency”, working on behalf of its clients to leverage their brands’ entire system of communications across paid, owned and earned channels to step change their business outcomes.

Employing over 1,200 staff across 5 regional offices, MediaCom is the leading agency in the UK in terms of billings. Its client roster includes British Sky Broadcasting, DFS, GlaxoSmithKline, Tesco and Cancer Research UK.

MediaCom was named Campaign’s Agency of the Decade and received top marks in its 2016 School Report.

MediaCom is a member of WPP, the world's largest marketing communications services group, and part of GroupM, WPP’s consolidated media investment management arm.

To find out more about MediaCom visit us here:  (to be updated)

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