Young people spend their lives on Facebook, Twitter, Pinterest and other social media sites. So who better to put at the heart of an organisation’s online activity than a digitally-connected, jargon-literate young person with a passion for online media?
This is exactly what The Juice Academy offers via its industry-led social media apprenticeship, the first ever in the UK.
Businesses get the opportunity to invest in budding talent across the North West, and young people have a chance to work with some of the UK’s biggest brands including JW Lees, Regatta, BetFred and Pets at Home.
So let’s get on with it. We’re recruiting and placing 20 ‘Bright Young Things’ (BYTs) per quarter and we’ll be making quite a noise about it so it should be a hotly contested recruitment battle.
There is a huge digital skills gap in the UK, limiting the sector’s growth and prosperity AND there are thousands of bright young people out there, many of whom – due to the changes in university fees - might decide the apprenticeship route is more attractive than ever.
Couple this with the fact that these young people ‘live’ on social media channels more than ever before, and the UK’s first workplace-based social media apprenticeship (The Juice Academy) is born.
The course is the brainchild of Tangerine PR, a Manchester-based PR agency committed to supporting the next generation of ‘bright young things’ into the marketing profession.
The consultancy, with the support of the National Apprenticeship Service and some of the North West’s leading marketing teams (inc JW Lees, Pets at Home, BetFred) and creative agencies (inc BJL, MediaCom, MagneticNorth) manages the development and delivery of the course.