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Boost macro and micro conversions with an effective digital marketing strategy

CRO is a term used for any activity undertaken that increases conversions. There are two types of conversions: macro and micro. Macro conversions are when that prospective buyer has converted by taking an action on your website. This could be making a purchase or subscribing to a service. Micro conversions mean a prospective buyer has interacted with your brand. Explore how to implement CRO marketing into your digital strategies.

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