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How does CRO improve results from marketing campaigns?

CRO supports marketing campaigns by helping digital marketers better understand what the people visiting a website think, feel, want and need. CRO or conversion optimisation in marketing is an ongoing structured process designed to uncover insight about website visitor behaviour.

The insight conversion-focused research reveals then informs testable hypotheses which seek to change website behaviour so that more people buy, or average order value is increased, or time to purchase is reduced, or the number of people doing whatever it is the business wants website visitors to do, is increased. Find out more about how these two areas complement one another here.

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