CRO is an ongoing process where people try to improve specific elements of a website in order to increase the percentage of visitors who convert. This could mean purchase online or fill in an online form but a website conversion can be anything the website owner determines including signing up for an email newsletter or calling a phone number.
CRO should not be a list of tactics which are executed because they are deemed to ‘always work’. Websites are contextual so a change which increases revenue for one website may have no impact on another. Most CRO programmes include split testing of some sort in order to understand the impact of a proposed change.
If you want to increase your website conversions, or simply find out 'what is CRO', get in touch and receive a free conversion strategy session.