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What does CRO mean in marketing and business?

 

CRO is often misunderstood or used to mean split testing when it’s actually a whole range of techniques and methodologies which are designed to better understand website visitor behaviour.

The term CRO is often used alongside case studies where the optimiser split tested a tiny change like button colour or call to action text and increased their conversions by 368%. This leads to people believe that tests like this are what CRO is and when they attempt to get the same results on their own website, they are disappointed by the lack of change in behaviour. Find out more here.

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