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Which is the best way to tackle search marketing? PPC or SEO?

“Which is the best tactic to benefit from search marketing?” We regularly get questions like this. But, this isn’t an easy question to answer. Both have their merits and drawbacks and should be used in different situations. They can complement each other when used correctly as part of a well-planned search marketing strategy. Find out everything you need to know about SEO and PPC.

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