The new update to analytics comes with a different structure to its predecessor Universal Analytics. The new focus is on events and user interactions. This will benefit sharp marketers looking to get ahead of the competition.
With Universal Analytics ending in July 2023 and then no longer being accessible, it's important for marketing teams to get ahead with the latest version. Running both versions of analytics from now until July 2023 will ensure that your organisation captures year on year comparative data.
At Ultimedia, we are offering analytics health checks to businesses that are keen to get GA4 set up ahead of July 2022. We will check all aspects of your tracking and current set up to ensure that any discrepancies are detected and all Google tools are working correctly. Discover more about upgrading to Google Analytics 4.