As businesses become increasingly aware of the need to embed digital in all aspects of what they do, it’s only natural they become nervous about futureproofing against ongoing digital disruption.
How can small businesses with few resources, or big businesses with weighty infrastructures and large teams not only invest in digital, but do so in a way that leaves them able to respond to ongoing change?
The truth is, it’s difficult to predict what’s next in digital with absolute certainty but what you can, and should do, is keep informed of the changes happening right now.
Your Digital Transformation Reading List
To that end, I want to talk this month about the latest digital transformation research by CapGemini.
CapGemini conducts important and interesting research into digital transformation and has done since 2011, when its first Digital Transformation Review was published.
What I particularly like about these reports is their timeliness, studying an enormous subject that is happening in real-time, across the world, affecting almost every industry. As such, these reviews are great reading material for anyone concerned about the impact of digital transformation on their business.
This month has seen the publication of the seventh report in the series, ‘Strategies for the Age of Digital Disruption’.
Responding Strategically to Digital Disruption
The latest review focuses on how businesses and organisations can respond to digital at a strategic level. I feel this report to be one of the most useful yet - my conversations with executives reveal that this is where the challenges of digital are most evident, and yet it’s imperative that digital transformation is led from this level.
It’s clear to me that digital disruption is the cause and digital transformation the outcome, so it’s crucial to get a handle on the wider context of digital disruption before you can begin to develop a strategic response.
There are a number of useful insights in the report I want to highlight.
“Digital disruptions are a fact of economic life in the twenty-first century”
For me, this summarises everything that is pertinent about digital transformation. Not engaging with the disruptions in your industry is not an option, but to respond strategically, you must be informed, aware and most of all, prepared to change.
Discerning Digital is one of the UK’s first dedicated digital transformation consultancies, specialising in helping businesses unlock their online potential.