Digital changes to the shopping journey has been a challenge to retailers for more than ten years. The pandemic has created even more change - and most of it will last long after the healthcare crisis eventually fades. Join JP Lincoln, retail strategist, and Apadmi's Marcus Hadfield as they discuss the dramatic shift in shopper behaviour, what this means for the multi-channel retailer and what they should be doing about it. Packed with stats and examples, we're aiming for an informal, informative and interactive session with practical ideas to takeaway. Bring a question or two!
JP has been obsessed with the behaviours of retailers and their customers for over 25 years. A senior strategist specialising in retail, his experience includes spells at global ad agencies including Lowe, DDB and most recently Publicis Sapient, where he's developed plans and propositions for international brands such as Nestle, Unilever, Carrefour and GSK. He's closely followed the high street's slow shift to digital (too slow, in his opinion) and brings a marketer's insight to the big technology question of "what happens next?.
Marcus left a career in advertising to join Apadmi four years ago because he believes that the relationship people have with their phones can drive even more loyal and valuable behaviour. And now that the pandemic has seen most organisations turn to mobile solutions to answer new, unexpected needs and opportunities, that the role for mobile is even greater.
Apadmi is the UK's leading mobile-first, digital agency and have created mobile solutions for BBC, Co-op, Argos, NHS, HSS, B&M, X-Factor and many more. They are a team of 180 UX-ers, mobile and server developers, designers and data specialists with a focus on retail.