The B2B eCommerce landscape is at a crossroads. While B2C brands have embraced customer-centric innovation to thrive in a challenging economy, many B2B organisations remain held back by outdated, product-first approaches and legacy technologies.

Yet, as modern B2B buyers increasingly expect customer service, purchasing and delivery experiences to mirror the best of B2C, forward-thinking B2B brands have a chance to stand out by adapting. 

At Commerce Fusion 2025, we’re spotlighting the bold innovators rewriting the rules of B2B eCommerce. Through expert insights, practical strategies, and proven lessons borrowed from B2C, this event will equip you to meet the demands of the modern B2B buyer, capitalise on market shifts, and future-proof your business in an evolving digital landscape.

And this year, for the first time, we’re introducing a dedicated D2C track for brands who want to capitalise on market shifts and get their products straight into the hands of their end users.