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Product Design Fundamentals

23 - 24 March 2023 9:00 - 17:00

Learn the fundamentals of user-focused product design in a two-day training course with Code Computerlove.

Discover the methods, tips and tricks of a leading design and product studio to help you and your team master design processes that deliver standout customer experiences and business value.

The course is delivered over two consecutive days of facilitated learning sessions. Each day combines structured theory, practical exercises and at-home learning.

What you will learn

By the end of the training, you will be able to:

  • De-risk your product development backlog
  • Build confidence in your design decisions
  • Reduce time and effort building the wrong product or service
  • Build a customer-first mindset
  • Create viable products

Other key takeaways

  • Refresh your knowledge or dive into new topics
  • Learn expert knowledge and methods used by a modern product studio
  • Understand how to design in a customer-focused way
  • Be customer-driven business leaders

Who is this training for?

  • Designers or product people starting their career in product and service design
  • People who work with designers or a UX team as part of the day job
  • Managers of a multi-disciplinary design team or function
  • Leaders seeking to embed more customer-focused mindsets into their business


Day 1: Design Theory

  • Intro and warm-up
  • Product & service design process and research principles
  • Break
  • Practical workshop activity
  • Inclusive design principles
  • Lunch
  • Persuasion design principles and user profile models
  • Practical workshop activity
  • Reflection and finish

Day 2: Design Practical

  • Intro and warm-up
  • UX laws, industry patterns and mapping
  • Break
  • Usability testing
  • Lunch
  • Visual UI design, design systems, sprints and prototyping
  • Practical workshop activity
  • Reflection and finish

Why learn with Code?

We continually adapt and evolve our design practice with unique thinking. Because of this, many of our methods and frameworks are bespoke and forged on the front line of design work with our partners. This includes:

  • Persuasion design framework
  • User profile model
  • Prototyping assessment methodology
  • Design sprint plan methodology
  • Triple diamond (problem, solution, change)
  • Service design framework
  • Service dependency model
  • Experience mapping with data

Our Design Studio is also one of just eight Global Design partners for the BBC and we’ve helped some of the UK’s successful organisations understand, define and design their customer experiences.

Who will you learn with?

Colin Preston, Product and Service Director

Colin has 20 years of experience in the design industry, working with the likes of Amnesty International, Brother, BBC and Ombudsman Services.

With experience in communication design, product design, UX leadership, innovation processes and research, Colin helps organisations to design effective products and services.

Colin advocates and specialises in Human-Centred design methods to uncover problems and collaboratively generate solutions that work.

Find Colin on LinkedIn and Twitter.

Jess Sherratt, Head of User Experience

With a wealth of experience in UX across research, strategy, experimentation and service design, Jess helps businesses identify where to improve their current products, services and organisational challenges. She has worked with high-profile clients such as Appreciate Group, AstraZeneca, Ombudsman Services and Hillarys.

Throughout her work, Jess advocates for accessibility - because for products and services to be usable, they must be accessible.

Passionate about the power of research for effective design processes, Jess is well-versed in various methods to uncover true user needs and business problems whilst experimenting with solutions at scale. She specialises in understanding the root cause of problems so that the right solutions apply to all users, customers, internal staff or leadership teams.

Find Jess on LinkedIn and Twitter.

23 - 24 March 2023 9:00 - 17:00

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