PPC for eCommerce Fundamentals Training | CTI Digital

19 May 2020 9:00 - 13:00

This course is ideal for professionals who work within an eCommerce business and are looking to enhance their basic understanding of PPC or are completely new to the subject. 

Already skilled in PPC? Check out our intermediate training day here.

Where? CTI Digital Offices, Manchester

When? 19th May, 9am - 1pm 

Price? £200 + VAT

(We also offer group discounts if you want to send your whole team. For more information please contact t.eastwood@ctidigital.com)


"Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways."

Sound on Sound Ltd


Paid Advertising is a great way to drive relevant and new traffic to your website, based on keywords related to your business that people are currently searching for. Using PPC is the quickest way to appear at the top of search results and create lead generation for the right type of clients for your eCommerce business. 

You will receive training in areas such as;

  • How PPC works
  • The benefits of PPC for eCommerce
  • Conducting Keyword Research
  • Keyword Match Types and Negative Keywords
  • Creating Ad copy that's tailored to eCommerce
  • Optimising Landing Pages
  • Bidding and Budgeting 
  • The importance of Quality Score
  • Optimising Ads
  • Utilising Extensions for eCommerce
  • Shopping and Display Ads

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention! We’ll also provide a buffet lunch, presenting the perfect opportunity to network or ask our trainers for further advice. (If you have any dietary requirements, please let us know in advance.)

19 May 2020 9:00 - 13:00
CTI Digital Office
1st Floor, Express Networks 2
3 George Leigh Street
M4 5DL

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