This course is ideal for professionals within a B2B or professional service business who are new to the topic or are looking to enhance their basic understanding of PPC. The perfect course for beginners, you'll learn how to promote your business, improve the performance of your campaigns, or even expand your PPC knowledge so you better manage an agency you're currently working with.
Already have some PPC knowledge? Why not enhance it with our dedicated intermediate PPC training day here.
(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)
When? 21st July, 9am - 1pm
Price? £100 + VAT
(We also offer group discounts if you want to up skill your whole team. For more information please contact email@example.com)
"Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways."
Sound on Sound Ltd
Paid Advertising is a great way to drive relevant and new traffic to your website, based on keywords related to your business that people are currently searching for. Using PPC is the quickest way to appear at the top of search results and create lead generation for the right type of clients.
You will receive training in areas such as;
- An overview of PPC
- The benefits of PPC for Lead Generation
- The importance of Keyword Research
- Keyword Match Types and Negative Keywords
- The types of Paid Ads
- Creating Ad Copy tailored to Lead Generation
- Optimised Landing Pages
- Bidding and Budgeting
- The importance of Quality Score
- The best Extensions for Lead Generation
After the Session
The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!