PPC for Lead Generation Fundamentals Training | CTI Digital

21 July 2020 9:00 - 13:00

This course is ideal for professionals within a B2B or professional service business who are new to the topic or are looking to enhance their basic understanding of PPC. The perfect course for beginners, you'll learn how to promote your business, improve the performance of your campaigns, or even expand your PPC knowledge so you better manage an agency you're currently working with. 

Already have some PPC knowledge? Why not enhance it with our dedicated intermediate PPC training day here.


Where? CTI Digital Offices, Manchester

When? 21st July, 9am - 1pm 

Price? £200 + VAT

(We also offer group discounts if you want to send your whole team. For more information please contact t.eastwood@ctidigital.com)


"Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways."

Sound on Sound Ltd


Paid Advertising is a great way to drive relevant and new traffic to your website, based on keywords related to your business that people are currently searching for. Using PPC is the quickest way to appear at the top of search results and create lead generation for the right type of clients. 

You will receive training in areas such as;

  • An overview of PPC
  • The benefits of PPC for Lead Generation
  • The importance of Keyword Research
  • Keyword Match Types and Negative Keywords
  • The types of Paid Ads
  • Creating Ad Copy tailored to Lead Generation
  • Optimised Landing Pages
  • Bidding and Budgeting
  • The importance of Quality Score
  • The best Extensions for Lead Generation

After the Session

The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention! We’ll also provide a buffet lunch, presenting the perfect opportunity to network or ask our trainers for further advice. (If you have any dietary requirements, please let us know in advance.)

21 July 2020 9:00 - 13:00
CTI Digital Office
1st Floor, Express Networks 2
3 George Leigh Street
M4 5DL

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