This course is ideal for professionals within a B2B or professional service business that have a good understanding of PPC for lead generation but are now seeking to further advance their skills. You will be able to enhance your knowledge of more advanced aspects of PPC and gain a host of new tools to utilise within your business.
More of a novice? Check out our dedicated beginners PPC training day here.
(Due to the COVID-19 pandemic we will be conducting the training session through an interactive webinar. But don't worry, the quality of the training will be the same!)
When? 15th September, 9am - 1pm
Price? £100 + VAT
(We also offer group discounts if you want to up skill your whole team. For more information please contact email@example.com)
"Friendly style of presentation. Plenty of time for interaction. A simple and easy to understand course packed full of great advice and takeaways."
Sound on Sound Ltd
Lead generation businesses face specific challenges such as access to a smaller audience, longer purchase journeys and a tendency for doing a lot of comparison among buyers. In our training, we will share strategies, best practices and tips that have proved to work very well for improving performance on lead generation campaigns.
You will receive training in areas such as;
- Structuring campaigns for a long purchase journey
- Advanced Extensions
- Responsive Ads and Dynamic Keywords
- Automated Bidding Strategies and Experiments
- Creating audience lists
- Creating useful Ad Reports
- PPC strategy planning
- Factoring attribution and cross-device data
- How to discover new target audiences
- A/B testing
- Competitor Analysis
After the Session
The training session will end at 1pm, but not before a chance to test your knowledge with a fastest-finger-first quiz. There will be prizes at stake, so make sure you’re paying attention!