Ever wondered how businesses thrive online? It's all about digital marketing, the magic touch that gets your brand noticed and customers engaged.
This beginner-friendly workshop is your one-stop shop for mastering the essentials of digital marketing. We'll break down key concepts like:
- Understanding the landscape: What is digital marketing, and why is it crucial for your success in today's digital world?
- Knowing Your Audience: Craft buyer personas to target the right people with the right message
- The Marketing Mix: To maximise effectiveness, navigate the world of owned media (your website, blog), paid media (ads), and organic reach (SEO)
- Data Doesn't Lie: Learn how to interpret analytics and measure your marketing success for continuous improvement
- Engagement Powerhouses: Master email marketing, blogging, and social media strategies to connect and convert your audience
- SEO Secrets Unveiled: Understand the power of search engine optimisation and attract organic traffic to your website
Put your newfound knowledge into action with a digital marketing audit project. We'll provide a handy template to analyse your current strategy and identify areas for growth.
By the end of this workshop, you'll be equipped with a clear understanding of digital marketing and the practical skills to build a winning online strategy for your brand.
Who’s this for?
- Small business owners, freelancers and entrepreneurs who want to learn how to harness the power of digital marketing
- Budding digital marketers who want to learn the fundamentals
- Ages 18 and over
What you need to bring
You will need to bring a laptop that can connect to the internet for this session.
Cost
Tickets cost £3. After the event, you can choose to be refunded or donate your ticket to MadLab CIC to support future community-led events. Refunds will be processed within seven working days. If you cannot afford a ticket, please email makestuff@madlab.org.uk with your name and postcode, and we will be in touch.
Additional Information
Light refreshments will be provided.
