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Make Stuff: Next Steps Digital Marketing

This event has now ended.
28 May 2024 13:00 - 15:30

Ready to take your digital marketing skills from beginner to boss level? This workshop builds on an established marketing foundation, diving deeper into strategic implementation. You'll learn how to:

  • Develop a comprehensive digital marketing plan that aligns with your business goals and targets the right audience
  • Refine your brand identity and ensure consistent messaging across all digital channels
  • Optimise your website's content and structure to rank higher in search engine results
  • Leverage Google Local to attract nearby customers searching for your products or services
  • Learn how to use analytics to measure your campaign success and make data-driven decisions
  • Explore advanced strategies for managing social media platforms, including effective hashtag utilisation, in-depth analytics to understand your audience, and techniques to boost engagement

Project: Campaign Creation & Social Media Buzz

Put your newfound knowledge into action! You'll develop a complete digital marketing campaign for a specific scenario. The project culminates in crafting a compelling social media post to promote an event, showcasing your understanding of audience targeting, message crafting, and platform optimisation.

By the end of this workshop, you'll have a strategic toolkit and sufficient practical skills to create and execute impactful digital marketing campaigns which drive real results for your brand.

Who’s this for?

  • This workshop is designed for those who have already taken Make Stuff’s Introduction to Digital Marketing
  • Anyone with a foundation in digital marketing who wants to expand their skillset
  • Ages 18 and over


Tickets cost £3. After the event, you can choose to be refunded or donate your ticket to MadLab CIC to support future community-led events. Refunds will be processed within seven working days. If you cannot afford a ticket, please email with your name and postcode, and we will be in touch.

Additional Information

Light refreshments will be provided.

28 May 2024 13:00 - 15:30
Profolk Bank Chamber
Profolk Bank Chambers, Bank Chambers
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