Webinar details:
Date: Friday 2 June
With machine learning dominating the conversation across all
industries, we find ourselves witnessing the rise of synthetic
respondents – a new market research paradigm that uses AI technology to
turn data into virtual customer representations.
But
with this wealth of information, how can you tap into the potential
that synthetic respondents hold, to gain a richer, more in-depth
understanding of your target audience?
In this Spotlight Series webinar, Patrick Gorman, Founder & CEO of PersonaPanels
will take us on a journey to explore the development and evolution of
Animated Personas. These machine learning agents have access to the
internet, and each day they select reading material that aligns with
their defined characteristics to stay current with the attitudes their
corresponding segments.
We will also be joined by
James Cuthbertson, CRO of Relative Insight who will demonstrate how this
latest breakthrough in AI technology can help you unlock valuable
insights into your customers by showcasing Heartbeat by PersonaPanels.
Heartbeat
by PersonaPanels is Relative Insight’s latest cutting-edge product. It
has been created through a unique partnership of Relative Insight and
PersonaPanels and offers users Offering AI-driven insights, the product
utilizes panels of machine-learning synthetic respondents modeled on key
generational segments of the US population.
Discover
how this unique AI-powered solution can quickly analyze massive amounts
of data to uncover the latest trends and insights related to your
customers, all in real time.
If you can't join us for the live event, then register anyway to watch on-demand.
