Join Chinia Waterman, Steve Baxter and Udaya from Zoho for a live discussion exploring what great customer support looks like beyond the AI headlines.
While AI continues to dominate conversations around customer service, many organisations are still grappling with the fundamentals: rising customer expectations, increasing channel complexity, and the challenge of delivering consistent service at scale.
In this practical session, we'll look at the operational foundations of effective support teams, where AI can genuinely add value, and the steps organisations can take to improve customer experience today.
We'll cover:
Why customer support teams are under increasing pressure
Separating AI reality from AI hype
The six foundations of a high-performing support operation
Improving visibility, ownership and efficiency
Using self-service and AI where it delivers real value
Building meaningful support metrics and reporting
Whether you're responsible for customer service, support operations, or customer experience, you'll leave with practical ideas you can apply immediately.
