Sales Development Representative

Advantage Business Systems is a trusted provider of business technology and workplace solutions, helping organisations work smarter, more securely, and more efficiently. With a strong presence in the UK market, we pride ourselves on consultative selling, long-term client relationships, and delivering real value to our customers.

Role Overview

We are looking for a driven and confident Sales Development Representative (SDR) to join our Manchester-based sales team. This role is ideal for someone with proven experience in cold calling and outbound marketing initiatives who thrives in a fast-paced, target-driven environment.

As an SDR, you will be responsible for generating new business opportunities through proactive outbound activity, qualifying prospects, and booking high-quality meetings for the sales team.

Key Responsibilities

• Proactively generate new sales opportunities through cold calling, email outreach, LinkedIn, and other outbound channels

• Execute targeted outbound marketing initiatives aligned with company campaigns and sector focus

• Research and identify prospective customers within defined target markets

• Qualify inbound and outbound leads to assess need, budget, authority, and timing

• Book and attend discovery meetings (virtual or in-person) for Account Managers

• Maintain accurate and up-to-date records within the CRM system

• Consistently achieve and exceed activity and meeting targets

• Collaborate closely with marketing and sales teams to refine messaging and approach

• Stay informed on Advantage Business Systems’ products, services, and value proposition

Required Experience & Skills

• Proven experience in a Sales Development, Telesales, or Business Development role

• Strong background in cold calling and outbound prospecting

• Experience supporting or executing outbound marketing campaigns

• Confident, clear, and persuasive communication skills

• Resilient mindset with the ability to handle objections professionally

• Strong organisational skills and attention to detail

• Comfortable working to KPIs and sales targets

• Proficient with CRM systems and Microsoft Office tools

Desirable Skills

• Experience selling B2B solutions or services

• Familiarity with consultative or solution-based sales approaches

• Knowledge of the UK SME or enterprise market

• Experience using LinkedIn Sales Navigator or similar tool