Digital Marketing: User Acquisition (Digital Entertainment)

The job

One of our partners is looking for a freelancer to bring in new players. You'll build and run the campaigns yourself, mostly on YouTube, Discord, Google Ads, X, Meta Ads, Reddit and Snap. Yes, that's a lot of platforms, which is why we want someone who already lives on most of them. Based around Stockport and Greater Manchester.

What you'll do

• Work out what a new player is worth and what a brand can afford to pay for one, then design the campaign around that.
• Build and run it, in the ad managers yourself.
• Sort it out fast when conversion breaks, an ad gets rejected/restricted or something just stops working.
• Find the communities and creators that suit each brand, ideally before everyone else turns up.
• Keep an eye on AI agent search results opportunities.

You are

• Comfortable with the commercial side of a campaign as well as the clicks.
• Hands-on in the platforms and happy to be the in-house expert.
• Familiar with how each platform's rules work in practice, including what tends to get through.
• Fluent in internet culture. You know where it happens.
• Opinionated about where AI results and search are heading.
• Good in a team and good company, because we'll be talking to you a lot.
• Fine without much supervision. Micro-managing makes us twitchy too.

Probably not for you

If you need a detailed brief to get started, want a formal recruitment process, can't write a campaign without an AI agent doing it for you, or your only experience is doing a few Google webmaster modules. Everything promoted is aimed at over-16s.