Assist with the creation, management and reporting of PPC accounts for our clients, with the Advertising Manager’s support.
Conduct keyword research, including traffic volumes and costs, to identify potential keywords.
Optimise PPC accounts through bid adjustments, search query reports and budget allocation, to maximise return on investment based on client KPIs.
Produce advert copy, and conduct A/B testing, ad reviews and landing page testing for CTR and conversion rate optimisation.
Perform daily budget management and campaign performance analysis.
Monitor competitors’ pay per click campaigns and report on keywords being targeted elsewhere.
Use Google Analytics to gain insights on audiences, devices, seasonality and other areas.
Assist with strategy, forecasts and proposals for new and existing clients.
Analyse and interpret campaign data to create reports on campaign results, for senior management and clients.
Collaborate with designers, to produce creative assets for campaigns when needed.
In addition to working for a great team, you'll also receive a number of great benefits. Being part of the CTI Digital group we support, grow and encourage each other to be the best we can be, whilst delivering excellent customer satisfaction.