Paid media excutive (PPC)

CTI Digital -

Full-time (Permanent)
23,000 to 29,000
Published on
21 July 2021
6 August 2021
  • Assist with the creation, management and reporting of PPC accounts for our clients, with the Advertising Manager’s support.

  • Conduct keyword research, including traffic volumes and costs, to identify potential keywords.

  • Optimise PPC accounts through bid adjustments, search query reports and budget allocation, to maximise return on investment based on client KPIs.

  • Produce advert copy, and conduct A/B testing, ad reviews and landing page testing for CTR and conversion rate optimisation.

  • Perform daily budget management and campaign performance analysis. 

  • Monitor competitors’ pay per click campaigns and report on keywords being targeted elsewhere.

  • Use Google Analytics to gain insights on audiences, devices, seasonality and other areas.

  • Assist with strategy, forecasts and proposals for new and existing clients.

  • Analyse and interpret campaign data to create reports on campaign results, for senior management and clients.

  • Collaborate with designers, to produce creative assets for campaigns when needed.

In addition to working for a great team, you'll also receive a number of great benefits. Being part of the CTI Digital group we support, grow and encourage each other to be the best we can be, whilst delivering excellent customer satisfaction.  

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