Head of Digital PR

Dark Horse is a renowned digital marketing agency based near Manchester, specialising in SEO, PPC, Digital PR and Paid Social. With a diverse clientele and a commitment to delivering exceptional results, we’re investing in levelling up our Digital PR proposition to become the best agency at taking businesses from 7 to 8 figures. 

The role

As a Head of Digital PR, you will be responsible for scaling the digital PR team and content marketing proposition. It will be your job to make sure that our clients get a demonstrable return from their investment. We want elite level digital PR which combined with our SEO strategies will make our clients soar.

• Own, develop and grow the content marketing and digital PR proposition.
• Manage, inspire, develop, support and grow the digital PR team.
• Create campaigns and strategies that deliver digital PR success for our SEO clients.
• Organise and improve the ideation process to develop digital PR campaigns for a range of clients.
• Develop processes to research and analyse campaign data to develop newsworthy stories and hooks.
• Define and improve how we pitch stories and content to journalists and publications.
• Develop a robust reporting process that aligns with the KPIs set for each client.
• Work directly with a portfolio of key clients to develop and execute digital PR campaigns.

What’s on offer

We think we’ve built a great place to work, where every individual feels rewarded for the effort, they put in. Enjoy this along with:

• Hybrid working
• Flexitime
• Bonuses based team performance
• Birthday off, obvs
• Leafy Altrincham location
• Mental Wellbeing BUPA programme
• Dark Horse will carbon offset your role with The Dark Forest (green is good)
• Working in an amazing team – Learning from some fantastic people

The requirements

• Proven experience in earning digital PR coverage and links in a variety of markets.
• Hands-on experience of the end-to-end process of developing and executing successful PR campaigns.
• Ability to manage and develop a team to deliver across multiple clients.
• Someone who can generate ideas and knows what makes a good hook.
• Someone who can research relevant information and data and make a story out of it.
• Have a finger on the pulse of emerging trends in PR and journalism, with a drive to experiment.
• Excellent communication and interpersonal skills.
• A results-oriented mindset focused on client performance and satisfaction.
• All the gimmes – verbal, written & presenting skills, IT skills, pro-active etc.

Success in this role hinges on utilising the team’s collective skills and experience to create engaging stories, develop newsworthy content and successfully pitch to relevant publications and journalists.