Web Analytics and Reporting Specialist
Project50 -
About THE ROLE
Reporting Web analytics isn’t just about trawling through platforms to generate performance stats. For us, it’s about helping to tell a commercial story. It’s about looking at what’s really happening behind the numbers. And, it’s about ensuring that the right infrastructure is in place to begin with.
We are looking for someone to work alongside our data and tech lead – someone who can help our broad range of clients with industry-leading thinking and implementation. This is an opportunity to have a direct client impact, to learn, and to look beyond the core of most analytical roles.
About US
We are Project50, a new breed of strategic marketing consultancy helping business large and small to drive growth. As a consultancy we work on behalf of our clients. We find the problem in the first place and then solve it. We write the right brief for execution. We are looking for new people to come in so that we can share our knowledge and listen to theirs. We don’t have any hard and fast rules on how senior you need to be.
We’re a growing business. We have a diverse client base from the world of travel, financial services, private equity, health, ad tech, and more. Our clients are geographically diverse across Europe, the US, and the UK. We’re a mix of ex-agency and ex-clients professionals who believe in doing things differently. We want diverse thinking and backgrounds to join our squad.
We believe in hybrid working. That means we balance spending time between our office in Alderley Edge, our homes, and our clients (both home and abroad). We collaborate and encourage our team to be productive from elsewhere. We believe in mutual trust and mutual respect.
About YOU
Experience must-haves (in order of priority):
- You have strong analytical abilities and know how to dig an answerable question out of a problem
- You are comfortable using data to provide evidence and know how to formulate a test
- You have hands-on experience with Google Analytics – both Universal and GA4 –
and understand how to configure and get the most out of the platform - As well as being able to determine the needs of the analysis, you can guide clients
on what data is needed and where it should come from - You are comfortable telling the story of your analysis to people who may not be
overly data-savvy - You also know your way around Google Tag Manager (and other TMSs) and understand how to get the most out of on-site and in-app tracking
- You are comfortable using data visualization and dashboarding tools such as
Google Data Studio, Power BI, or Tableau
Desirable (extra points, but not essential):
- You have strong native JavaScript skills – understanding how JS interacts with the DOM in browsers and how you can use it to manipulate data
- You have experience with data manipulation and statistical tools, such as SQL and R or Python (or SPSS, MATLAB)
- You have worked with BigQuery and other parts of the Google Cloud Platform
- You are used to working collaboratively on code using Git
- You have experience with digital media platforms such as Google Ads, Facebook Ads Manager, or Google Campaign Manager 360
- You have knowledge of Customer Data Platforms (such as Tealium and Segment),
CRO tools (such as Google Optimize or VWO), or Marketing Automation tools
(such as Salesforce Marketing Cloud) - You are aware of the industry discussions around privacy and how this impacts analytics
We expect you to develop these abilities in your role (we’ll help if you don’t already have these superpowers):
- A better sense of what a business’ commercial objectives are and how they pass through into a broader strategy
- A richer knowledge of ad tech, programming, and measurement
- An improved sense of overall digital strategy and story-telling
Professional qualifications:
- Google Analytics Individual Qualification
- At least 3+ years experience working in analytics or ad tech
- Further education qualifications (degree or NVQ, we don’t mind…)
Behavioural traits (our DNA, which we look for in others):
- Self-starting. Own it.
- Pragmatism beats process.
- Curiosity to solve the bigger question.
- Listen first, act second.
- And don’t lose focus.
- Able to influence at all levels.
- Clear, concise, correct comms - it’s a narrative.
- What’s right, not who’s right.
- Builder of ideas - never say ‘but’.
- Give your client the truth in a way that helps them look like a rock star.