Dan Wigley
Co-Founder and Managing Director
Fabric Analytics
Dan has over 18 years’ experience in data, website analytics and website experience. Dan is co-founder and Managing Director of Fabric Analytics with a key focus on clients, products and delivery.
Pre Fabric, Dan was responsible for a team of over 400+ analytics and data specialists at Dentsu, where he led, built and scaled the largest Google Marketing Platform reseller and Service Partner in the UK.
Fabric Analytics has grown to a team of 20, experienced professionals in analytics and conversion rate optimisation. They have a broad spectrum of clients including JD Sports, Castore, ScS, The Works, Freemans, Darts Corner and Card Factory. Fabric prides itself on its high-level, experienced team.
In 2025 Fabric launched their first SaaS product, Fabric Real-Time – a platform which gives instant GA4 data insights, removing the 48-hour data lag presented by GA4 and helping brands to maximise their marketing campaigns.