Frances and Kevin

Frances and Kevin is a CPD-accredited marketing training business founded by James McCracken FCIM, a Fellow of the Chartered Institute of Marketing with more than 20 years of senior marketing experience. The business delivers live, interactive online courses for marketers at every stage of their career, from graduates finding their feet to experienced professionals stepping up into leadership roles. Programmes include the Marketing Leadership Programme, the In-House to In-Demand programme for marketers moving into fractional and consultancy work, and SOSTAC® masterclasses. Frances and Kevin also works with organisations and L&D teams looking to upskill their marketing departments with recognised, practical training. Every course is CPD-accredited, taught by practitioners rather than career trainers, and built around what actually works in the real world.