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Relative Insight

Jessica Lewis
Fraser House, White Cross

With a background in protecting children online, Relative Insight's language comparison platform extracts value from your text data.

Relative Insight is as text analysis tool which leverages comparative methodology to give transformative insights, meaning our customers can make smarter and more informed decisions across their business.

We believe that language data represents one of the biggest and most valuable – but often, most under-used sources of business value. It tells us why things happen, how people feel, and how best to engage with them.

It is however, messy, dispersed and generally tricky to analyse – so we approach it with our key principles in mind:

  • Comparison of language is key. The differences matter.
  • We can analyse language from any source. If it’s text, we analyse it.
  • Language is strategic data asset. Our customers store and combine language data for new insights continually, producing at minimum five times more value from the same data.

Comparing language, and understanding the differences is the fastest way to discover value in text data.

Relative Insight is completely data-agnostic so we can work with, and layer on top of all your tools and systems where your language data lives. This means that we can organise and make all the data that you currently have work so much harder for you as well as automating and simplify processes.

We can analyse anything you’ve got, from open-ended survey results, to customer or employee reviews, we can compare language on your competitors’ websites and all the collateral that you produce.

With this comparison capability applied to a diverse range on language data, our customers quickly build up valuable repositories of language data. We provide capability to combine, split, and reconstitute language data so it provides continual value.

Find out what our technology can really do, by requesting a demo.

Our clients work in...

advertising content marketing creative digital marketing health tech healthcare marketing media recruitment resourcing social media

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