Voxelo.ai, a Prolific North Tech Startup to Watch, has launched a breakthrough 3D and AI content studio that enables brands and retailers to generate immersive product content - including photorealistic 3D, AR, product and lifestyle imagery - from a single product video.
In a category where production has been slow, fragmented and expensive, Voxelo makes high-quality and immersive content creation up to 30x faster and 10x cheaper than traditional production methods.
At the heart of Voxelo is User Generated 3D (UG3D®) - a proprietary solution released in 2025 that transforms a short product video into a photorealistic 3D digital twin.
This digital twin becomes a reusable asset, allowing non-technical teams to generate:
Fast-loading, interactive 3D: View products from every angle
Augmented Reality (AR): “Place-in-space” before-you-buy experiences
Studio-quality ecommerce imagery: Perfect for product pages and ads
Lifestyle visuals: AI-generated scenes that elevate product storytelling
By removing the need for specialist equipment or complex workflows, Voxelo empowers ecommerce teams to control and scale their content production - using the tools they already have and introduce new formats to their ecommerce customer experience.
As traditional 3D and AR production pipelines remain fragmented and cost-prohibitive, Voxelo - with R&D supported by Innovate UK - introduces a groundbreaking solution that empowers non-technical users to create and scale immersive content across formats.
Early customers include brands and retailers such as Cosatto and British Attire.
FROM THE FOUNDING TEAM
“All of this starts from a single capture,” said Vladimir Mulhem, CEO and Co-Founder of Voxelo.ai. “Our belief is simple: better product content builds buyer confidence – and buyer confidence drives conversion.”
Ex-WPP consultancy leader, now COO and Co-Founder of Voxelo Ben McKay added: “We’ve built Voxelo in lockstep with our end-users, and what’s clear is that product content creation remains too hard, too costly and too creatively limited. When ecommerce and content teams lean on AI tools today, confidence in their accuracy can be limited and constrained to 2D. Our approach is different.”
“Voxelo makes it easy to capture a digital twin, removing the friction from diverse product content creation,” McKay continued. “With a rich understanding of the product from a simple video, Voxelo makes creating new photorealistic 3D, AR and AI-powered product experiences easier than ever before.”
“Advanced 3D and content creation shouldn’t feel intimidating,” said Roman Bromidge, Co-Founder and CTO. “We’ve focused on making the experience simple, consistent and reliable, so teams can focus on merchandising and storytelling rather than production complexity.”
ABOUT VOXELO
Voxelo is a 3D and AI content platform that makes it easier for content and ecommerce teams to create immersive product visuals - including 3D, AR, product and lifestyle imagery - from a single video. Designed for speed, simplicity, and scale, Voxelo helps brands boost buyer confidence and drive conversion.
Headquartered in Manchester, UK, Voxelo credits much of its early progress to the regional tech ecosystem, including Manchester Digital, Innovate UK, Turing Innovation Catalyst, Exchange Accelerator and Venture Forward.
Voxelo has invested extensively in R&D, with support from Innovate UK and GMCA, to build a 3D and AI content studio designed specifically for the needs of big and small ecommerce businesses. Included in this research is the creation of a new solution called ‘User Generated 3D’ or UG3D® that takes video frames and images and builds a digital twin with the help of new 3D, computer vision and AI technologies.
FREE TRIAL
To mark the release of version 2.0, Voxelo is offering 10,000 free credits (the equivalent of 10 3D digital twins inc AR), and welcomes anyone to sign up to join its AI content studio beta.
Learn more: www.voxelo.ai
Plans from £50/month.
Team
The founding team brings over 50 years of combined experience across 3D, AI, ecommerce and creative technology.
Vladimir Mulhem, CEO - ex-founder of Creative Content Works
Ben McKay, COO - former WPP consultancy and product leader
Roman Bromidge, CTO - ex-founder of Kaedim, a 3D AI startup
