The school will also benefit from on-going support provided by CTI’s marketing team, which will be implementing search engine optimisation and online advertising activity to help improve the visibility of the site and increase awareness of the school.
A mobile first approach to the website design ensures that is optimised for viewing whatever device is used, accommodating the growing trend for visitors to access the website using smartphones and tablets. The design also pays particular attention to the use of colour, helping to provide a clear user journey throughout which visitors can quickly identify relevant content, from videos and photos to news and events.
Nick Rhind, CTI Digital’s CEO said; “AESG were looking for a complete web solution which would easily allow them to clearly display the opportunities offered at the school and position it as a leader within its field. We have incorporated cutting edge front-end design with user-friendly back end features such as a modular page building system, allowing content to be uploaded in a variety of formats simply and easily, saving precious time and resources."
Debbie Dawson, Marketing Manager at AESG, said; “We are impressed with the look and feel of the website delivered by CTI Digital. It truly reflects the ethos of our school and CTI’s on-going marketing support will play a major role in helping us to ensure our school is effectively marketed to potential parents."
CTI Digital’s clients include the British Council, Canonbury Healthcare, Great Ormond Street Hospital, Greater London Authority, McGraw-Hill Education, London Gatwick and Manchester Central. For further information, visit www.ctidigital.com