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SEO & CRO: The Website Power Couple

SEO & CRO: The Website Power Couple

Increase website traffic AND conversions with a strategic approach!

Search Engine Optimisation (SEO) attracts qualified visitors, while Conversion Rate Optimisation (CRO) transforms them into paying customers. Together, they maximise your website's potential without relying solely on paid advertising.

Why They're Inseparable:

Imagine a well-dressed store on a deserted street (great SEO, no traffic) or a cluttered store in a busy location (high traffic, no conversions). Websites need both!

CRO Insights by Higher Ground

At Higher Ground, we believe in a data-driven approach to website optimisation. We don't just get you traffic; we make it convert.

*Understanding Keywords: Are you attracting the right audience? We'll help you identify high-value keywords to attract potential customers searching for your services.

Putting Our Expertise into Practice

Our own website redesign focused on high SEO rankings and user engagement. We follow Dieter Rams' design principles, ensuring our website is:

  1. Attractive & Engaging
  2. Content-Rich & Persuasive
  3. Lightning Fast
  4. Easy to Use & Understand
  5. Built for the Future
  6. Honest & Transparent
  7. Eco-Friendly (where possible)
  8. Search Engine Friendly

The New Era of SEO: User Experience Matters

Gone are the days of keyword-stuffed content. Today, Google prioritises user experience. A website optimised for users is inherently optimised for search engines.

Ready to Build an SEO & CRO-Friendly Website?

Here are our top tips:

  1. Clear & Compelling Content: Make your message easy to understand. Great copywriting informs, entertains, and engages visitors.
  2. Speed is Key: Every second counts. Optimise your website for fast loading times, especially on mobile devices.
  3. Clean & User-Friendly Design: Avoid overwhelming users with cluttered interfaces. Prioritize a simple, intuitive navigation.
  4. Targeted & Valuable Content: Every page should serve a purpose. Identify target keywords and ensure content resonates with your audience.
  5. Showcase Your Value Proposition: Don't just tell visitors you're great, prove it! Use case studies, client testimonials, and data to build trust.
  6. Listen to Your Customers: Gather user feedback to understand their needs and preferences. This helps refine your offerings and target messaging.
  7. Become a Trusted Authority: Provide valuable information that answers users' questions. This establishes you as an expert and improves SEO ranking.

By following these steps, you can create a website that attracts qualified traffic and converts visitors into customers. 

To read more about CRO & SEO, our full article is here.

Higher Ground are a Manchester CRO Agency specialising in Website Optimisation for better sales and performance. We're based in the Express Building on Ancoats. Feel free to drop by for a chat about your website strategy.

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