Adyen selected to boost payment experience for Vue Entertainment UK&I

Adyen, the payments platform of choice for the world’s leading companies, has today announced it will be working in partnership with Vue Entertainment UK&I to help deliver enhanced customer experiences across all sales channels.

This partnership follows on from the recent refurbishment of the Vue based in Manchester’s Lowry Outlet. The transformation saw Vue replace every seat in each screen with leather reclining seats, and they built a bar in the foyer so customers can enjoy a drink before or after their film.

 In keeping with Vue’s desire to deliver the ultimate big screen experience for its customers, it has partnered with Adyen to provide a premium experience in the customer payments journey, for those visiting their venues not only in the North-West but across the UK. The unified payments experience will provide customers with a seamless payments experience for purchasing tickets at the till point or via one of Vue’s online channels. Customers will be able to pay via their preferred methods including all digital wallets.

Using Adyen’s integrated platform, Vue will also have access to rich payments data, across all of its sales channels – helping to build an improved view of customers.

Mark Hopwood, Director, Technical Services UK and Ireland at Vue Entertainment, said: “Selecting Adyen to manage payments across our UK and Irish touchpoints is a step change for the team at Vue, for the first time allowing us to consolidate and simplify our payments infrastructure.

“Working with Adyen ensures Vue can meet the ever-changing needs of our customers quickly and use real-time payment data to gain a unique insight into how our customers engage with us.”

Colin Neil, SVP Sales, Adyen, added: “It’s fantastic for us to build on the positive experiences film-goers are having at sites across the North-West. 

“The entertainment sector is extremely competitive and customer demands are changing rapidly, particularly around the booking and payment experience. We’re excited to work with Vue to create an industry-leading experience – creating a seamless link between online and offline channels, and also improving customer engagement and interactions by helping make better use of valuable payment data.

For more information about Adyen, visit www.adyen.com.

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