Following their recent engagement, wedding bells are ringing for Kevin the Carrot and his bride-to-be, Katie, but as Aldi's latest Christmas advert reveals, their journey to the altar is anything but straightforward. Developed by McCann Manchester, with media planning and buying managed by Starcom, this new installment unwraps a festive spectacle of hysterical stag and hen do celebrations, packed with pure, unadulterated Christmas cheer and a dash of cheeky chaos!
Unveiled on screens today (Friday 7th November), the newest advert immerses viewers in the world of pre-wedding parties. In a nail-biting start, Kevin is found in an unimaginable predicament, strapped to the North Pole in nothing but a mankini, a stark contrast to his unsuspecting fiancée, Katie, who is miles away, enjoying a serene spa weekend.
The narrative unveils some raucous stag do festivities, including losing the groom-to-be, forcing the stags to frantically retrace their steps to ensure he makes it to the altar. Kevin's bewildered best man, Kelvin the Carrot, faces the unenviable task of making the dreaded call to Katie, famously describing the entire affair as having gone 'pear-shaped’.
Full of unforeseen challenges and hilarious obstacles at every turn, including mention of a mysterious trip to Lapland, the group must pull off a Christmas miracle to reunite the couple. But the burning question remains, can Kevin and Katie overcome the festive chaos and make it back for what promises to be the wedding of the season?
Kyrsten Halley, Marketing Director at Aldi UK, said: "We're excited to share the next episode of our Christmas advert, which is sure to bring a smile to faces, as Kevin and Katie the Carrot go on their iconic stag and hen parties. It’s filled with hilarious moments, as well as Christmas spirit and a sprinkle of mischief!”
The campaign is supported by additional social, PR, OOH, and media activations. These include:
- Created and delivered by Clarion Communications:
- PR announcing the episodic adverts
- A range of exclusive, limited-edition ‘Carrot’ gold engagement rings available to shoppers via a free competition
- A creative influencer gifting send-out to influencers
- Created by McCann Content Studios in Manchester:
- ‘Leaked’ messages, images, and voice notes from Kevin’s “stag do group chat” across Aldi’s social channels, created by McCann Content Studios in Manchester
- Delivered by Starcom:
- Cinema placements with the ad lighting up the big screen at Wicked 2 and Zootropolis 2 showings
- The ‘Carrot Uncut’ gossip takeover to generate further buzz and excitement, including a Hello! front page cover, a ‘papped’ feature in New!, and advertorials across Closer, Heat and Bella
- Community-driven storytelling with a TikTok Countdown Sticker and Instagram Reminder Ads allowing users to count down until Kevin’s potential big day
- The next phase of the partnership with ITV Creative, seeing Scarlett Moffatt bringing the Tasty Gossip to social media with new posts amplifying the hype
Consumers are being encouraged to stay tuned and make sure they don't miss the third and final advert to discover if the nation’s favourite carrot couple make it to the altar!
The second episodic advert is available here: https://www.youtube.com/watch?v=RaF1fzzfM74 and on screens from today.
CREDITS:
Aldi
Marketing Director: Kyrsten Halley
Marketing Director: Laura Conlon
Customer Interaction Manager: Michelle Haden
Customer Interaction Manager: Jake Garner
Customer Interaction Associate Team Leader: Nieve Oakman
Customer Interaction Specialist: Harriet Wood
Customer Interaction Specialist: Anareeta Sherghill
McCann
CCO: Dave Price
ECD: Dan Noller
Creative Director: Clive Davis
Creative Director: Andy Fenton
Managing Director: Laura Mckinlay
Managing Partner: Jane Colbeck
Senior Business Lead: Cara Wheeler
Business Lead: Laura Willis
Senior Social Media Director: Alice Rafferty
Social Media Director: Amelia Lancaster
Senior Social Media Manager: Ollie Caveney
Senior Project Manager: Sophie Jones & Ella Timmins
Craft Manchester
Head of Integrated Production: Lucy Moore
Producer: Amanda Riddeal
Music Supervisor: Chris Graves
Production
Production co: Psyop
Directors: Todd Mueller & Kylie Matulick
Head of Production: Jamie Pastor
Executive Producer: Jim Brattin
Producer: Amy Fahl
Head of Production, Live Action: Tina Pavlides
Live Action Producer: Paz Parasmand
CG Supervisor: Chris Sage
Edit
Marshall Street Editors
Editor: John Mayes
Audio
Audio Engineer: Parv Thind
Audio Producer: Hils Macdonald
Music
SixtyFour Music
Composers: Dan Corbin & Mike Austen
Music Supervisor: Anne Booty
Starcom
Managing Partner - Darren Guy
Strategy Director - Emma Johansen
Planning Business Director - Sophie Tatner
Planning Account Director - Tom Amor
Partnerships Business Director - Sacha Feldman
AV Group Director - Louise Jenkins
AV Director - Claire Hicks
OOH Associate Director - Chloe Wilkinson
Publishing & Audio Director - Stanzi Gray
Director of Demand Generation - Katie Collaro
