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AmafestUK 2025: Turbocharge Your Amazon Business

Shawn Ma, WorldFirst UK at AmafestUK

Top experts share Amazon strategies to boost your eCommerce success at AmafestUK 2025.

Join AmafestUK - Amazon Sellers Conference, set for October 17, 2025. This premier event is a must for Amazon sellers and eCommerce innovators looking to thrive in a competitive marketplace. Featuring industry-leading speakers, actionable strategies, and unparalleled networking, AmafestUK is your launchpad to elevate your business. Below, we highlight a key session from our dynamic lineup.


Session: Selling and Sourcing Smarter: Beat FX and Inflation Risks

Speaker: Shawn Ma


Shawn Ma, Head of Business Development at WorldFirst UK, is a fintech and cross-border commerce expert. With a background in senior roles at Ant Group, Morgan Stanley, HSBC, and Accenture, Shawn brings deep expertise in digital innovation, risk management, and global supply chains. He’s passionate about empowering eCommerce sellers with seamless financial solutions to scale internationally. www.worldfirst.com.

What to Expect:
In today’s volatile market, foreign exchange (FX) fluctuations and inflation risks threaten profitability. Shawn will share smart sourcing and financial strategies to mitigate these challenges, including:

  • Diversifying Suppliers: Reduce dependency and enhance supply chain resilience.

  • Hedging Instruments: Use tools like forward contracts to lock in exchange rates and stabilize costs.

  • Cost Optimization: Maintain quality and reliability while navigating economic disruptions.
    Learn how WorldFirst’s solutions, like the World Account, help sellers manage FX risks and optimize cross-border payments for better cash flow and profitability.


Why Attend AmafestUK 2025?

This session delivers practical tools to safeguard your business against economic volatility. Join Shawn Ma and other industry leaders at AmafestUK to gain the strategies, insights, and connections to propel your eCommerce business forward.

Event Details:

  • Date: October 17, 2025

  • Location: The Old Ship Hotel, Brighton, UK

  • TicketsEventbrite 

Seize this opportunity to learn from top experts and future-proof your Amazon success at AmafestUK 2025!

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