Join us at AmafestUK - Amazon Sellers Conference, the leading event for Amazon sellers and vendors aiming to excel in the ever-changing world of eCommerce! On October 17, 2025, at The Old Ship Hotel in Brighton, UK, we’re uniting industry pioneers, strategists, and innovators to deliver actionable insights for thriving on Amazon and beyond. Whether you’re a seasoned vendor, a growing seller, or just starting out, AmafestUK is your platform to learn, network, and propel your business forward.
One of the most anticipated sessions at this year’s conference is Amazon Vendors: 2026 and Beyond – A Panel Discussion, featuring an expert panel of Peter Martin, Martin Heubel, and Christopher Shelton. This session will equip Amazon vendors with the strategic foresight and practical tools needed to navigate the evolving Amazon ecosystem and achieve long-term success leading up to and beyond 2026.
Session: Amazon Vendors: 2026 and Beyond – A Panel Discussion
This dynamic panel discussion, will dive into the key trends, challenges, and opportunities shaping the future of Amazon vendor operations. The panelists will explore the shifting dynamics of the Amazon platform and the broader eCommerce landscape, offering actionable insights to help vendors stay competitive and profitable. From emerging technologies to evolving vendor strategies, this session will provide a roadmap for success in 2026 and beyond.
What to Expect:
Future Trends: Understand the critical shifts in Amazon’s ecosystem, including changes in vendor terms, advertising strategies, and operational requirements.
Strategic Insights: Learn how to optimize your vendor operations for profitability and growth in a competitive marketplace.
Practical Solutions: Discover actionable strategies to address common challenges, such as chargebacks, shortages, and negotiation hurdles.
Forward-Looking Opportunities: Gain foresight into emerging opportunities, from leveraging Amazon’s global reach to adopting innovative tools and processes.
Meet the Panelists
Peter Martin
Managing Director, wearemelody
Peter Martin is a digital marketing veteran with 20 years of experience, currently leading one of the UK’s top Amazon and marketplace agencies, wearemelody. With a global perspective honed through roles such as Managing Partner at Cheil, Managing Director at Arc UK, and EMEA P&G Digital Lead for Leo Burnett, Peter’s award-winning work spans blue-chip brands to startups across EMEA, North America, and APAC. His “glocal” expertise in eCommerce leadership makes him a powerhouse in driving marketplace success.
Learn more at www.wearemelody.com.
Martin Heubel
Founder, Consulterce
Martin Heubel is a London-based strategy consultant and former Senior Category Manager at Amazon, where he led FMCG categories and supported major brands like Nestlé, PepsiCo, and Mars in scaling their online presence. As the founder of Consulterce, Martin now advises 1P vendors across Europe on boosting profitability through tailored Amazon strategies. With over nine years of hands-on experience, he’s a trusted expert in navigating Amazon’s complexities and maximizing margins.
Learn more at www.consulterce.com.
Christopher Shelton
Senior Account Manager, Wakecommerce
Christopher Shelton brings a unique blend of linguistic and business expertise to the Amazon vendor space. With a background in German, French, and Spanish from the University of Sheffield, and an MA in Translation Studies, Christopher transitioned from translation to managing Amazon Vendor Central accounts across France, Germany, the UK, EU, and US. Having worked with SEALSKINZ as Marketplace Manager and now as Senior Account Manager at Wakecommerce, he specializes in AVN, AMS, and AVS, tackling the day-to-day challenges vendors face across diverse categories.
Why Attend?
The Amazon vendor landscape is evolving rapidly, with new challenges like rising competition, shifting fee structures, and complex operational demands. This panel discussion is your chance to gain strategic clarity and practical know-how from three industry leaders who’ve been in the trenches. Whether you’re looking to optimize your vendor margins, streamline operations, or prepare for the future of eCommerce, this session will arm you with the insights needed to succeed.
Event Details:
Date: October 17, 2025
Time: 13:45 – 14:10
Location: Main Hall, The Old Ship Hotel, Brighton, UK
Tickets: Available via Eventbrite
Join Peter Martin, Martin Heubel, Christopher Shelton, and other top experts at AmafestUK to unlock the strategies, tools, and connections that will drive your Amazon business to new heights. From AI-powered growth to sourcing optimization, financial analytics, and legal protection, AmafestUK is your one-stop shop for eCommerce success. Don’t miss this opportunity to future-proof your vendor operations and thrive in 2026 and beyond!
