We’re excited to officially announce the launch of the brand new Certifix website – a transformative Shopify build designed and developed by Pixel Kicks to fuel the next stage of the company’s growth.
About Certifix
Certifix Ltd is a UK-based supplier of specialist fixings for the façade and construction industries. Their wide-ranging product catalogue includes everything from concrete fasteners and cladding fixings to screws, bolts, and chemical anchors.
With a strong reputation built on expert knowledge and reliable customer service, Certifix wanted a website that could match their ambitions – one that would not only look the part, but also serve as a major new sales channel.
The Challenge
Their previous website, built in-house using the Odoo platform, had served its purpose – but was beginning to show its age. The limitations were becoming increasingly clear:
- Clunky and restrictive design
- Usability issues for both customers and admin users
- Weak analytics and poor data visibility
- Inconsistent brand presentation
Certifix recognised the opportunity to evolve their ecommerce presence into a serious driver of revenue, and that meant starting with a solid digital foundation.
Project Goals
Working closely with the Certifix team, we defined a clear roadmap for the project:
- Build a scalable ecommerce store on Shopify
- Improve speed, usability, and responsiveness across all devices
- Implement a powerful, intelligent search function
- Retain and improve organic search visibility
- Create a modern design that reflects the Certifix brand
- Cater to both B2B and B2C audiences
- Futureproof the platform for PPC, SEO, and digital marketing activity
Our Solution
Following in-depth discovery and technical workshops, we delivered a Shopify-based solution designed for growth and usability. Key components included:
- Shopify as the platform of choice – scalable, reliable, and packed with native ecommerce functionality
- Plytix PIM integration – allowing Certifix to manage large volumes of product data and sync seamlessly with Shopify
- Modern UX/UI design – inspired by best-in-class examples like Screwfix, Hilti, B&Q and Mango Bikes
- SEO groundwork – including a full technical audit, Core Web Vitals optimisation, URL redirection strategy, and schema markup
Key Features
- Centralised product data management via Plytix
- Powerful product search and filtering functionality
- Split shipping in the Shopify checkout
- Custom metafields and flexible category filters
- Full customer account area with order history and favourites
- Integrated product enquiries alongside instant purchase options
- Stock management tools with low-stock alerts
- Multiple payment options including Stripe, PayPal, Apple Pay, and Google Pay
- Google Analytics 4 integration, plus optional Facebook and LinkedIn tracking
- Hands-on training for the Certifix team
The Results
The end result is a bold new digital presence that marks a huge leap forward for Certifix. The new website offers a significantly improved user experience across both desktop and mobile, making it easier than ever for customers to browse and purchase products.
It also presents a strong, clearly defined brand identity, helping to reinforce Certifix’s position within the construction and façade fixings sector.
Behind the scenes, the platform is built to scale, with a robust product catalogue capable of supporting tens of thousands of SKUs. Technically, it provides a solid foundation ready for advanced SEO, PPC, and future digital marketing campaigns.
A Platform Built for the Future
The Certifix project is a strong example of how traditional B2B businesses can modernise and unlock new growth opportunities. With a dynamic new Shopify website in place, Certifix are now in a perfect position to scale their online business, drive digital sales, and deliver an outstanding ecommerce experience for their customers.
