In order to survive and indeed thrive as an SME, it’s imperative that you focus on predictable revenue generation within your business. SMEs, compared to large businesses, are more vulnerable to peaks and troughs in their sales pipeline. This problem is compounded by the fact that SMEs have limited resources at their disposal whether it’s financial or the human resources. In one of our blogs, we have written in detail about why predictable revenue is key to sustainable growth for SMEs.
As an SME, you need to have confidence in your revenue i.e. predictable revenue, in order to plan ahead for budgeting, workforce planning, future investment, etc. In our previous article, we talked about why Aaron Ross’ model for predictable revenue is not suitable for SMEs and why we need to consider an alternative approach.
In our experience of working with digital and technology businesses, a more practical approach to generating predictable revenue is to implement an “effective lead generation engine”. We use a Predictable Revenue Model that is practical, affordable and scalable model for SMEs. It has also been successfully implemented in a variety of businesses across Europe.
In the final blog of our predictable revenue series, we provide a 6 step how-to-guide to implementing our practical and scalable Predictable Revenue Model in your business.
You can also learn more about this and develop an effective lead generation plan in our multi-channel lead generation workshop.
If you would like to discuss this further, contact us directly.
Here is a link to Aaron Ross' book on Predictable Revenue.
