Since we launched almost 12 months ago, a common question has been asked: "what about if I don’t have a shop, can I still use the Shop Local Club Card platform for my business?"
....the answer is an emphatic YES! You don’t need a bricks and mortar shop or indeed have a premises on the high street – in fact I would go so far as to say that all businesses can benefit from supporting the Shop Local message and using our loyalty platform.
”all businesses can benefit from supporting the Shop Local message”
This might be a somewhat bold claim but bear with us as we use our imagination to see how or where a loyalty platform that has been built primarily to support high street shops can be used in other types of businesses.
OK, so apart from the obvious businesses like coffee shops, restaurants, green grocers and butchers that will be able to use either stamp cards or points collection and vouchers, you have businesses like day care for dogs, used car dealerships, lawyers, accountants and estate agents – these types of businesses would not identify themselves as SHOPS, so here our chosen name is a bit unfortunate and I think a bit misleading to boot.
“these types of businesses would not identify themselves SHOPS”
We're certain however, that if you ask any of these business owners if they support the Shop Local message they would say that they do, because #ShopLocal goes beyond just the shops, it’s about the community and about loving the areas where we live, work and play.
So back to answer, the question – how can these businesses benefit from joining the Shop Local Revolution by joining the Shop Local Loyalty platform. The doggy day care business is an easy one to answer – it’s a B2C business model so even though they don’t have a high street ‘shop’ presence they can still offer customers a Stamp Card type offer like ‘Get 50% off your 6th visit’ – this type of offer allows customers to earn a 50% discount on every 6th visit. They could even use a points based system, like earn 1 point for every £1 you spend with Doggy Day Care, (now remember this could be attributed to any services or products that the company offers), then for every 100 points get a £2 voucher to spend on any products or services. This is a fantastic 2% cash back offer for customers.
Now for the used car dealership, again this is a B2C type business that could benefit from using a similar points based system as discussed above, but in this case the vouchers generated might last 3 to 5 years and thus ensuring that the customers benefit from purchasing their next vehicle with the business.
The lawyers, accountants and the estate agents are a little bit more difficult to see how they could benefit from a loyalty program, but, with a little imaginative thought, we've come up with these ideas:
- Listing on the app with a flat discount like ‘£50 off’ or ’10% Off’ for Shop Local Members
- They could Sponsor the backs of the Shop Local Membership card, these cards will be handed out by all participating businesses in their local area, and the cards are ‘meant for life’ so will be like having your business card in customers’ wallets ALL THE TIME.
- They could also be a local sponsor on the app, this creates an advertising opportunity again to local, national or international customers.
So as you can see from the above, with some imagination, we can see that all types of businesses can benefit from being part of the Shop Local Club Card platform. If you have any other ideas on how more businesses, charities, government, council or other organisations can benefit from being part of the Shop Local message, then we'd love to hear from you.
