Customer needs don't really change over time, but customer expectations do and we live in a time where these have changed faster, more significantly than ever and there’s no sign of this slowing down. As a result, it’s now absolutely essential that brands create experiences that meet the expectations of their customers.
Join Steve Borges from Biglight as he explores where customer expectations are today, how much they have changed and provides examples of some of the techniques that brands are using to understand the deep-rooted needs of their customers, then building on this to create remarkable customer experiences.
If you are in an executive or leadership team position with a focus on change initiatives or digital transformation, join us and be inspired by what can be achieved - simply fill in the form below to reserve your place.
Steve is Co-founder of Biglight, the retail experience design agency. Biglight helps brands shape and deliver digital transformation strategies that are rooted in a profound understanding of customer needs.
Biglight's clients include Adidas, ASDA, Boden, Eurostar, Halfords, M&S, The North Face, Timberland and Vans. Prior to Biglight, Steve was at Dixons Group where he held a number of senior roles, before becoming Group Director of Advertising and Direct Businesses.