An outcome-based training day covering Search Engine Optimisation (SEO) for B2B and Lead Generation
This course is ideal for marketers and content creators from B2B and service-based organisations with a basic understanding of SEO. You will enhance your knowledge of search marketing and gain a host of tools to implement within your own business. Not a B2B or service-based business? See our dedicated SEO for e-commerce training here.
Where? CTI Digital Offices, Manchester
When? 23rd May, 9am - 4pm
Price? £175 + VAT
We also offer group discounts if you want to send your whole team.
Will there be lunch? The all-important question, lunch will be provided in a buffet style. If you have any dietary requirements please let us know and we will cater to your needs.
I highly recommend this SEO course. You'll gain so much more than you think. It's given me the greater insight that I needed which I'll pass onto the rest of the marketing team and my manager.
- Natasha Bolger, Disabled living
Search Engine Optimisation is the practice of creating and optimising digital content to best appear within search engines. Organisations within B2B, Professional Services, Public Sector, and other service-based organisations have a complex conversion funnel that requires varying content prevalence.
We will uncover practices such as keyword research, on-page optimisation and more to target your content to the appropriate personas and conversion points. Other practices covered will include technical SEO and measuring success.
The SEO training course will include a series of interactive seminars in-between break-outs and Q&A sessions. Here are some of the topics that will be covered on the day:
- Keyword research, identify the search terms potential customers use to find your service.
- Increase site conversion with on-page SEO
- Content, links and other off-page influencing ranking factors
- Key technical SEO issues to address
- Optimising for local SEO
- Measuring and reporting in Google Analytics and Data Studio
Why CTI Training Days?
Improve your skill set with our outcome-based learning
- Experienced trainers who are able to breakdown complex topics into useful bite-size pieces
- Q&A and quizzes to help you actively learn
- Leave with a list of accessible tools to apply to your own website
- Receive a suggested plan of action tailored to your business
- Access to all training materials after the training to continue your learning
Meet Your Experts
James Wilkinson, Marketing Director
James is a Chartered member of the CIM, Qualified Google Adwords Individual, and Google Analytics Certified. With 10 years of experience in digital marketing, James is has delivered numerous award-winning multi-channel campaigns for clients.
SEO plays an important part in each of the integrated marketing strategies that James oversees. James defines SEO roadmaps to incorporate strategy, content creation, and development resource.
His experience incorporates B2B and B2C eCommerce clients, as well as increasing visibility for Professional Services, Leisure industry and Charity clients. James has previously delivered search strategies and training for Manchester United Soccer Schools, Gatwick Airport, Jackson Lees, and Hill Dickinson. He has also worked with eCommerce brands including CPL, Little Greene Paint, Bodybuilding Warehouse, McGraw-Hill Education.
Adrian Berry - SEO Consultant
Adrian joined the CTI Digital marketing team in 2017 as an SEO Consultant with nearly two decades of search marketing experience. He has worked with a wide range of businesses, including large eCommerce companies, major brands and local businesses.
His expertise lies in Technical SEO, organic and social media traffic growth, and content recommendations.
Adrian has successfully planned, implemented and reported on search strategies improving visibility, traffic, and revenue for major brands and organisations. This includes eCommerce brands such as Great Universal Stores, Argos, Lexus, High Street TV, Odeon Cinemas, and Little Greene Paint Company. He has also worked with The Federation of Small Businesses, Alton Towers, Magnet Trade, and Royal College of Occupational Therapists.
Paul Culshaw - SEO Strategist
Paul is a senior digital marketing lead with over 15 years experience in content, search and social. His experience in technical optimisation and digital transformation projects covers many sectors, including finance, legal and fashion and eCommerce.
Paul’s strengths lie in strategic planning and crafting creative content campaigns to enhance SEO performance.
By adopting a methodical approach, Paul has guided targeted content creation for brands within the automotive industry. Including the likes of Fords of Winsford and Swansway Group, whom he guided to the finals of the UK Blog Awards. He has also created and led SEO campaigns for fashion brands, JD Williams, Simply Be and Jacamo.