Overview

A well-managed affiliate programme can play a key role in marketing strategies and can offer double-digit increases in sales. However, affiliate marketing, using one website to drive traffic to another, is frequently overlooked by advertisers because although the principles are straightforward putting them into practice can present challenges.

This course will outline the strategies, techniques and tricks to achieve an effective level of contribution and offer tips on refining your existing affiliate programme.

What will I learn?

You will gain a practical understanding of all aspects of affiliate marketing from defining a strategy and setting realistic business objectives to selecting and working with an affiliate programme manager and tracking online marketing activities. You will also learn how to review tools, partners and results, for maximum impact, and the best affiliate incentives through a list of the top 10 do's and don'ts.

This in-depth course will cover the following topics:

• Planning your affiliate programme
• How to audit an existing affiliate programme
• Reviewing your toolkit
• Reviewing your partners and their results
• Setting realistic objectives

Defining affiliate marketing strategy:

• Integrating affiliate marketing strategy with search engine marketing strategy
• Setting the right affiliate reward levels
• Alternative approaches to rewarding affiliates (by sale, rejected lead, for example)

Working with an affiliate programme manager:

• Selecting an affiliate programme manager (affiliate network)
• Questions to ask when selecting an affiliate programme manager
• Benefits and disadvantages of working with more than one network

Managing competition with affiliates:

• Competing for position in sponsored search listings
• Trademark issues in search engine marketing
• Monitoring affiliate practices and results
• Working with affiliates

Summary:

• The top 10 'dos' of affiliate marketing
• The top 10 'don'ts' of affiliate marketing

Manchester Digital members get a 10% discount on the list price, to take advantage of this offer email training@econsultancy.com.

For more information about the course outline and the presenter or to book a place click here.