9.30 - Registration

10.00 - Katie King: Social Media Legals

Keeping your social media profiles on the right side of the law.

11.30 - Kevin Gibbons: Content Marketing in the Mix

Why content marketing is a great online strategy - how content fits into SEO, social media, PR and branding campaigns. And showcasing some examples of how and why this gets results.

12.30 - Lunch

13.30 - Nick Watt: Social Content Curation

Brands and organisations are constantly being told that they need to become content owners to increase engagement and interaction with consumers. But as many are finding content doesn't  come cheap.  So how do you create a content rich experience without breaking the bank on viral videos and social games? Content curation may offer some of the answers. Consumers have been steadily moving away from creating content, to curating content, via services such as Storify, Tumbler and Pinterest, providing recommendations to their friends and followers of what they think is exciting, interesting and relevant. This introductory guide explores how both brands and consumers are aggregating the best social content to become part of the content ecosystem.

15.00 Jon Munro: Digital Marketing at Visit Wales - Putting Content at the Centre

Visit Wales is in the business of destination and place marketing. Promoting and selling places is a content led business and if you think about it they have a whole country creating, curating and sharing some great content about Wales. But how do you leverage what is potentially a hugely powerful content ecosystem to help achieve specific marketing objectives? Jon brings experience and expertise from the competitive world of travel and tourism, and from heading up the Visit Wales digital team. Using interesting case studies he will outline their approach to content led digital marketing, demonstrate the results of those efforts and discuss some of the practical lessons learnt. Learning that can be applied to any brand or business.

16.00 - Drinks