Overview

Email continues to be invaluable as a customer communications tool despite ongoing challenges centred around deliverability and in-box standout. An email marketing expert will demonstrate how results and deliverability can by significantly improved by addressing common challenges head-on.

Who should attend?

It’s useful to have some experience of email marketing, but the course is suitable for anyone who manages campaigns or enewsletters and wants better results from their communications, whether in-house or agency staff.

How will I benefit?

You will use targeted online marketing techniques and strategies to maximise deliverability and ensure that your messages reach the appropriate target. This in turn, will enable you to adopt an approach of continuous improvement with your online marketing campaigns to boost results and profitability.

What will I learn?

All aspects of email marketing planning, from setting realistic objectives and strategies through to improving deliverability. This in-depth course will cover the following topics:

• Email marketing planning
• Improving email campaign results